Turn the strategy on the slide into how your teams actually work.
Boardroom Alchemy partners with boards and leadership teams to translate transformation intent into structured, high-performance cultures that compound commercial growth long after the engagement ends.
Fixed-fee engagements. No open-ended retainers. Based in London, working with UK organisations.
Strategy rarely fails on the slide. It fails in daily leadership behaviour.
Most transformation plans are commercially sound and operationally detailed, yet they still stall because nobody structured how leadership, culture and talent needed to move alongside the strategy. That's the gap Boardroom Alchemy closes.
Strategy reset
A new direction has been set at board level, but leadership behaviour and culture haven't caught up yet.
Reorganisation
Structure is changing, including layers, spans and reporting lines, and the people risk needs to be actively managed.
Post-deal integration
Two cultures, one operating model. Integration succeeds or fails on how leadership and talent are brought together.
Leadership transition
A new CEO, CHRO or leadership team needs a structured way to land, diagnose, and move quickly with confidence.
Three disciplines, one operating system.
Culture & Human Leadership
Behavioural frameworks and leadership cadences that make transformation intent visible in how leaders actually show up, day to day, well beyond a values poster.
EVP & Employer Branding
A positioning and narrative that attracts and holds the talent your strategy actually needs, grounded in evidence rather than slogans.
Talent, Succession & Acceleration
Structured talent architecture, succession depth and acceleration for the roles that carry the most risk if they go unfilled.
The Change Leadership Diagnostic
Every engagement starts the same way: a fixed-fee, time-boxed diagnostic that tells the board exactly where leadership, culture and talent risk sit, and what to do about it in the next 30 days.
Structured diagnosis
8–12 structured stakeholder interviews across the leadership team and critical roles, mapped against a consistent culture and leadership framework.
A board-ready read-out
A clear, evidence-based executive read-out naming the two or three moves that matter most for the next quarter.
A 30-day intervention
Installing the first cadence, framework or network live in the business, designed to keep running long after the engagement ends.
Twenty years of building this inside global organisations.
Adoption of a new culture framework within six months, across a 23-country organisation.
Revenue growth and people-cost reduction from a 600-person organisation redesign.
Growth from redesigning commercial talent attraction and selection across 29 markets.
A single talent architecture built for a workforce of close to 29,000 people.
Results drawn from senior People & Culture leadership roles inside multi-country FMCG and consumer organisations across EMEA. Read the full case studies →
Maria Dinu
Maria founded Boardroom Alchemy after 20+ years leading people, culture and transformation across major FMCG and consumer businesses, including Procter & Gamble, Coca-Cola HBC and The Coca-Cola Company. She has partnered with SVPs, COOs and leadership teams across Europe on organisation design, culture, talent and change, and led redesigns with measurable commercial impact for workforces of tens of thousands.
"Culture is what the business does on Monday morning. My job is to make sure that matches the strategy on the slide."
Boardroom Alchemy exists to reconnect leaders with unspoken truths behind transformations.
I create the conditions for teams to see what is really happening beneath the surface: the patterns, tensions and behaviours that shape change. With clarity, courage and care, I help them name what is true, take ownership without shame and move forward together.
All is welcome here. And we will not hide from what is happening. This tension is the alchemy at the centre of my work.
This isn't about polishing communications or making culture look good from the outside. It's about building the confidence, groundedness and freedom to be real, with ourselves and with each other, so that transformation can take hold.
“You have an incredible gift for hearing what isn't spoken aloud.”
“You don't shy away from addressing difficult realities, but you empower people to contribute to solutions.”
“Feedback that was kind but never sugar-coated. I always knew it came from a place of belief in me.”
My work is rooted in unconditional positive regard: all of you is welcome here. And it is equally rooted in honesty. I will hold space with warmth, test assumptions, say what I notice, and challenge avoidance or performance when it gets in the way of the truth.
Maria Dinu, Founder
Boards and leadership teams who need senior counsel instead of a full-time hire.
Scaling UK businesses
Growth-stage companies where culture and leadership are starting to strain under the pace of expansion.
Boards & CEOs mid-transformation
Leadership teams navigating a strategy reset, reorganisation or post-deal integration who need an independent, structured read.
CHROs who need capacity
People & Culture leaders who want senior fractional support to design and land one critical piece of work well.
Ready to talk about what's next?
A short conversation is enough to know whether a Change Leadership Diagnostic is the right next step. No pitch deck required.